Love milk again | Terms of use

The a2 Milk Company

Guide to Love milk again™  Monthly Giveaway Official Rules



The Guide to Love Milk Again™ Monthly Giveaway (the “Contest”) is open to legal residents of the fifty (50) United States and the District of Columbia, who are 18 years of age or older or the legal age of majority in their jurisdiction of residence at the time of entry, whichever is older. Employees of a2 Milk® (“Sponsor”), its subsidiaries, affiliates, promotion and advertising agencies (collectively, the “Promotion Entities”), and members of their immediate family (spouse and parent, children and siblings and their respective spouses, regardless of where they reside) and persons living in the same household, whether or not related, of such employees, are not eligible to enter or win. Void where prohibited by law. Contest is subject to all applicable federal, state and local laws. This Contest is in no way sponsored, endorsed or administered by, or associated with Instagram or Facebook.

Contest period:

The Contest starts on August 1, 2019 at 8:00 AM Mountain Standard Time (“MST”) and ends on December 31, 2019 at 11:59 AM MST (“Contest Period”).

How to enter:

  • For a chance to win one of the contest’s monthly prize, sign up for the Guide to Love Milk Again™ using the form on the Sponsor’s website. Limit one (1) entry per person throughout the contest period.

Winner selection:

One (1) monthly winner will be selected on the first of each month during the timeframe of the contest. Winners will be randomly selected from the list of individuals who signed up for the Guide To Love Milk Again™ during the previous calendar month.

Winner notification:

Judges’ and Sponsor’s decisions are final and binding on all matters relating to this Contest. Potential winners will be notified by direct message via email, Instagram or Facebook on or about September 1, 2019; October 1, 2019; November 1, 2019; December 1, 2019; and January 1, 2020. Potential winners selected must comply with all terms and conditions of these Official Rules, and winning is contingent upon fulfilling all requirements and requests of Sponsor during the verification process. Potential winners will be asked to respond within five (5) business days and to provide their full name, telephone number (including area code), date of birth, mail and/or email address consistent with the Entry requirements. Return of notification as undeliverable, failure to sign and return requested documentation within the specified time period, the inability of Sponsor to contact a potential winner within a reasonable time period or noncompliance with these Official Rules by a potential winner will result in disqualification and, at Sponsor’s sole discretion, another potential winner may be notified.

Prizes (5 Total):

  • Five Grand Prizes (5): Five grand prize winner will be selected from our list of Guide to Love Milk Again™ participants and will receive a $100 visa gift card. Approximate Retail Value (“ARV”) of the Grand Prize: $100 USD.

No substitution or transfer of prizes or cash redemptions permitted, except at the sole discretion of the Sponsor. Prize winner assumes sole responsibility for all costs associated with any component of the Prize not explicitly outlined, including without limitation, all federal, state and local taxes incurred as a result of being awarded the Prize. Sponsor reserves the right to make equivalent substitutions as necessary.

License/use of entries:

By submitting an Entry, and to the extent allowed by law, you grant the Promotion Entities a perpetual, worldwide, royalty-free, non-exclusive, sub-licensable, unconditional and transferable license to edit, modify, cut, rearrange, add to, delete from, reproduce, encode, store, modify, copy, transmit, publish, post, broadcast, display, adapt, exhibit and/or otherwise use or reuse your Entry, name, photo, post, caption, and biographical material including, but not limited to, all materials submitted in connection with the Contest in any and all media, throughout the world, and in any manner, for trade, advertising, promotional, commercial, or any other purposes without further review, notice, approval, consideration, or compensation to entrant or any third party. The information you provide will be used in accordance with the a2 Milk® privacy policy which may be viewed at Each entrant and Prize winner (i) waives all moral rights in and to the Entry in favor of Sponsor and (ii) agrees to release and hold harmless the Promotion Entities and Instagram and Facebook from and against any and all claims based on publicity rights, defamation, invasion of privacy, copyright infringement, trademark infringement or any other intellectual property-related cause of action that relate in any way to the Entry. Sponsor reserves the right, in its/their sole and absolute discretion and at any time, to modify, edit or remove any Entry, if a complaint is received with respect to it, or for any other reason. If such an action is necessary, then the Sponsor reserves the right, in its sole and absolute discretion, to remove the Entry from the Contest.

Limitation of liability:

The Sponsor and Promotion Entities are not responsible for, and entrant hereby releases Sponsor and Promotion Entities from any claims arising from: (i) technical failures of any kind, including but not limited to the malfunctioning of any computer, cable, network, hardware or software; (ii) the unavailability or inaccessibility of any transmissions or telephone or Internet service; (iii) unauthorized human intervention in any part of the entry process or the Contest; (iv) electronic or human error which may occur in the administration of the Contest or the processing of entries; (v) any injury or damage to persons or property, including but not limited to entrant’s computer, hardware or software, which may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the Contest and (vi) use of any prize.


Except where prohibited, entrant agrees that: (1) any and all disputes, claims and causes of action arising out of or connected with this Contest or any prize awarded shall be resolved individually, without resort to any form of class action, and exclusively by the appropriate federal or state court of the state of Colorado; (2) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Contest, but in no event attorneys’ fees; and (3) unless otherwise prohibited, under no circumstances will entrant be permitted to obtain awards for, and entrant hereby waives all rights to claim, indirect, punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor in connection with the Contest shall be governed by, and construed in accordance with, the laws of the state of Colorado, without giving effect to any choice of law or conflict of law rules (whether of the state of Colorado or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the state of Colorado.

LIST OF WINNERS: For the list of winners, available after August 15, 2019, send a self-addressed stamped envelope by August 1, 2020 to:

The a2 Milk Company™
PO Box 20651
Boulder, CO 80308

Contact us

If you have any questions about these Terms or otherwise need to contact Us for any reason, You may contact Us via Our online form here or write to Us at The a2 Milk Company, PO Box 20651, Boulder, CO 80308, USA.

Rethink Your Milk

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* No significant difference has been shown between milk from rBST-treated and non rBST-treated cows

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