Privacy Policy

Effective Date: 06 January 2020

Thank you for using this website, which is owned by the a2 Milk Company (“a2MC” “we,” “us,” or “our”).

Table of Contents

Scope of This Policy
Your Consent
Terms of Use
Other Agreements
Types of Information We Collect
Information About Third-Party Cookies and Interest-Based Advertising
How We Use Information Collected Through This Site
Use of Aggregated Information
Use of Survey Information
Your Choices
Update or Correct Your Personal Information
Steps We Take to Safeguard your Personal Information
How We Share Your Personal Information With Others
Children Under the Age of Sixteen
Links to Other Sites
This Policy May Change
Definitions
Contact Us
California Privacy Rights

Scope of This Policy

This online privacy policy (this “Policy”) applies only to information collected through our website at a2milk.com (collectively, our “Site”). It does apply to third-party platforms or to other platforms owned by a2MC on which this Policy is not posted. It also does apply to information collected by us through other channels, such as over the phone or in person, or information collected though other websites.

Some of the information we collect through this Site may be “Personal Information” - information that identifies you personally, alone or in combination with other information available to us. Other information may be non-personally identifiable, such as information collected by cookies.

Your Consent

Please take a few minutes to review this Policy and periodically review this Policy for any changes. By accessing or using this Site, you agree to this Policy, and this Policy may change from time to time. If you do not agree with any part of this Policy, you should not use this Site.

Terms of Use

Proper access and use of information provided on this Site, is governed by our Terms of Use.

Other Agreements

When you sign up to use a special feature of this Site, you may be asked to agree to special terms governing your use of the special feature. In such cases, you may be asked to expressly consent to the special terms, for example, by checking a box or clicking on a button marked “I agree.” This type of agreement is known as a “click-through” agreement. If any of the terms of the click-through agreement are different than the terms of this Policy, the terms of the click-through agreement will supplement or amend this Policy, but only with respect to the matters governed by the “click-through agreement.”

Types of Information We Collect

Information You Manually Provide. A2 Milk collects the information you manually provide (using your keyboard, mouse, or touchpad) when you use our Site. Information collected may include information provided at the time you sign up for our newsletter or select coupons. We collect records of your correspondence (including email addresses), if you contact us.. Some of the information you manually provide may be Personal Information.

Information Sent to Us by Your Web Browser. We collect information automatically as you navigate through the Site. Information collected automatically may include your IP address, the identity of your Internet service provider, the name and version of your operating system, the name and version of your browser, the date and time of your visit, and the pages you visit. Please check your browser if you want to learn what information your browser sends or how to change your settings.

More About IP Addresses. Your IP address is the identifier assigned to your particular computer when you access the Internet. Depending on how you connect to the Internet, your IP address may always be the same, or it may change each time you access the Internet. IP addresses do not include your name, email address or other Personal Information, but in some cases, they can be used to identify you. We do not collect Personal Information automatically, but we may tie this information to personal information about you that we collect from other sources or you provide to us We may also provide your IP address to our vendors who can use it to identify additional information. If we suspect inappropriate or criminal activity or a threat to our Site or their users, we may also share our server logs—which contain users’ IP addresses—with the appropriate investigative authorities, who could use that information to trace and identify individuals.

Cookies and Similar Technologies. Most websites use cookies and/or similar technologies to place information about a user’s visit to that website in a small data text file that is stored on the user’s computer. In general, we use cookies and other web technologies to:

• collect information about the ways visitors use our Site—which pages they visit, which links they use, and how long they stay on each page;
• support the features and functionality of our Site—for example, to save you the trouble of reentering information already in our database or to prompt the settings you established on previous visits; and
• personalize your experience when you use our Site, including by serving targeted advertisements.

Generally, the information we collect using these web technologies does not identify you personally.
If you would like to control your web experience including the use of cookies and similar technology, we recommend you leverage preferences and controls available from your browser, social media and advertising companies to limit the use of cookies and tracking.

Information from your mobile or tablet device. If you access one of our websites through your mobile or tablet device, we may automatically collect certain information from or about your mobile or tablet device. The types of information we may collect include the type of device you use, your device’s unique ID, the IP address of your device, your device’s operating system, the type of mobile or tablet Internet browsers you use, and information about the way you use our Site.

Using GPS technology, we may also collect precise, real-time location information from your mobile or tablet device and use that information to deliver tailored content through our mobile websites. Your mobile or tablet device may allow you to adjust your settings so that location information is not available to any mobile website or application. If you have questions about the security and privacy settings of your mobile or tablet device, please refer to instructions from your mobile service provider or the manufacturer of your device.

Information About Third-Party Cookies and Interest-Based Advertising

Some Site content is provided by vendors including advertisers, ad networks and servers, content providers, and application providers. These vendors may use cookies or similar technology to collect information about you when you use our Site. The information they collect may be associated with you or they may collect information about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.

We do not control these vendors’ tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the vendor directly. For information about how you can opt out of receiving targeted advertising from many vendors, see Google Analytics: click here, About Ads: click here. You will be directed to an industry-developed website that contains mechanisms for choosing whether each listed entity may collect and use data for online behavioral advertising purposes. It may be that some vendors that collect interest-based information on our Site do not participate in the industry-developed opt-out website, in which case the best way to avoid third-party tracking of your online behaviors may be through your browser settings and deletion of cookies.

How We Use Information Collected Through This Site

Generally, we use the Personal Information we collect through this Site:

• to provide the information, products and services you request;
• for security, credit or fraud prevention purposes;
• to provide you with effective customer service;
• to provide you with a personalized experience when you use our Site;
• to contact you with special offers and other information we believe will be of interest to you (in accordance with any privacy preferences you have expressed to us);
• to contact you with information and notices related to your use of our Site;
• to invite you to participate in surveys and provide Feedback to us (in accordance with any privacy preferences you have expressed to us);
• to better understand your needs and interests;
• to improve the content, functionality and usability of this Site;
• to improve our products and services;
• to improve our marketing and promotional efforts; and
• for any other purpose identified in an applicable privacy notice, click-through agreement or other agreement between you and us.

Please see below for information about the choices you have about the ways we use your Personal Information.

Use of Aggregated Information

We may use information gathered through our Site to create a compiled, aggregate view of our Site’ audiences and their visitors’ usage patterns. We use aggregated information to operate our services and to better understand our audience as we develop new products and services. We may also share aggregated information with our third-party service providers as well as with potential investors, advertisers, and subscribers so they can better understand and/or market to our audience. For example, we might share that a certain percentage of our users are female or within a certain age range or live within a cluster of zip codes. Aggregate information is not personally identifiable.

Use of Survey Information

From time to time, we may post a survey on our Site or, if we have your contact information and your consent, we may send you a questionnaire or survey. We compile statistical information from the responses to our surveys. These statistics are not personally identifiable. These statistics help us understand the needs and preferences of the groups we serve and improve the content and functionality of our Site.

Your Choices

In General. We respect your right to make choices about the ways we collect, use and disclose your Personal Information. In most cases, we will ask you to indicate your choices at the time we collect your Personal Information. For example, if you register for our newsletter list with this Site, we provide you with an opportunity to “opt out” of receiving certain communications from us. In addition, we will include an “opt out” link in each electronic newsletter or promotional e-mail we send you, so that you can inform us that you do not wish to receive such communications from us in the future.

Previously Expressed Preferences. You may change previously expressed preferences regarding how we use your Personal Information. If you are a registered member of this Site, you may be able to change certain privacy preferences through your account settings. Otherwise, if at any time you wish to be taken off our mailing lists, please contact us by e-mail at hello@a2milk.com or by mail at The a2 Milk Company, PO Box 20651, Boulder, CO 80308. Please provide your full name, postal address and e-mail address so that we can find you on our mailing lists. Once we have the information we need, we will remove you from our mailing lists as you have requested. Please give us a reasonable amount of time to honor your request.

Do Not Track Mechanisms. Because of the changing state of technology and indecision within the industry regarding the meaning of DNT signals, we currently do not make any guarantee that we will honor DNT signals.

Update or Correct Your Personal Information

If you would like to change your email address or would like to no longer receive our newsletter, please contact us at hello@a2milk.com. We will respond to you within a reasonable time. Please note that the only information we collect form our newsletter recipients and individuals who have contacted us online is name and email address. If you have any questions or concerns regarding our records or communications with you. Please contact us at hello@a2milk.com.

Steps We Take to Safeguard your Personal Information

We maintain reasonable administrative, physical and technological measures to protect the confidentiality and security of Personal Information you submit on or through this Site. Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Website. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on this Site.

How We Share Your Personal Information With Others

Third–Party Service Providers. a2MC shares Personal Information collected through our Site with vendors who act for or on our behalf. For example, we may use vendors to design, operate, and/or host our Site, to conduct surveys, and to help us with our promotional efforts. These vendors may need information about you to perform their functions.

With Our Licensors, Manufacturers and our Affiliates. We may share the information collected through the Site with our affiliates, manufacturers and licensors (collectively “Other Parties”). Our Other Parties may use the information in all the ways listed in this Policy, provided that such use relates to services authorized by a2MC.

Business Negotiations. We may contemplate, for strategic or other reasons, selling, buying, merging, or otherwise reorganizing one or more of our businesses. In negotiating with a third party about entering into such an arrangement, we may need to disclose your Personal Information. In such cases, we will take reasonable measures to protect the Personal Information we disclose, for example, by requiring a prospective purchaser to sign a non-disclosure agreement limiting the use and protecting the confidentiality of the Personal Information.

Business Transfers. We may transfer the Personal Information you submit on or through our Site to any organization that acquires or merges with us.

Compliance with Laws and Protection of Our Rights and the Rights of Others. We may disclose your Personal Information when we, in good faith, believe disclosure is appropriate to comply with the law, a court order or a subpoena. We may also disclose your Personal Information to prevent or investigate a possible crime, such as fraud or identity theft; to protect the security of this Site; to enforce or apply our Terms of Use or other agreements; or to protect our own rights or property or the rights, property or safety of our users or others.

In Aggregate or De-Identified Form. We use information collected through our Site to create a compiled, aggregate view of usage patterns. We may share aggregate information with third parties so we and they can better understand our user base. We may also share with third parties information about how particular individuals use our Site, but only on a de-identified basis (“Individualized Data”). Individualized Data is not personally identifiable, but it does reflect the usage patterns of a particular Site user, as opposed to Site users collectively. We may provide basic demographic information (gender and age) in conjunction with providing Individualized Data. Third parties typically use this information for analytical purposes and to market their own products and services.

As Described in a Click–Through Agreement. We reserve the right to disclose your Personal Information as described in any click–through agreement to which you have agreed.

Children Under the Age of Sixteen

Our Site is not intended for children or minors under the age of sixteen years without the permission of a parent or guardian. If you believe that a child has submitted Personal Information on or through our Site without the consent and supervision of a parent or guardian, please let us know by emailing hello@a2milk.com or calling 1-844-422-6455 so that we can take appropriate action.

Links to Other Sites

Our Site may provide links to other websites operated by vendors. We expect our partners, providers of content and services, and advertisers to be transparent about their data protection practices. Be aware, however, that we have no control over their websites. This Policy does not apply to information collected on any other website. When you access our vendor’s websites through a link on our Site, please take a few minutes to review the privacy policy posted on that site.

This Policy May Change

This Policy describes a2MC’s current policies and practices with regard to the Personal Information we collect through this Site.

We are continually improving and adding to the features and functionality of our Site and the services we offer through our Site. As a result of these changes or changes in the law, we may need to update or revise this Policy. Accordingly, we reserve the right to update or modify this Policy at any time, without prior notice, by posting the revised version of this Policy behind the link marked “Privacy Policy” in the universal footer of the Site governed by this Policy. Your continued use of our Site after we have posted the revised Policy constitutes your agreement to be bound by the revised Policy and your agreement that any information we previously collected from you may be used as described in the revised Policy.

For your convenience, whenever this Policy is changed, we will update the “effective date” at the top of this page. If you have not used our Site recently, be sure you check the effective date to see if this Policy has been revised since your last visit.

You may access the current version of this Policy at any time by clicking the link marked “Privacy Policy” in the universal footer of the Site governed by this Policy.

Definitions

The term “Affiliate” means any entity that is controlled, directly or indirectly, by a2MC, including all wholly owned subsidiaries of a2MC.
The term “Feedback” refers to the content you post on or through our Site that is specifically about how we can improve our Site and the products and services we make available through our Site.

The term “Personal Information” refers to information that identifies you personally, alone or in combination with other information available to us. Examples of Personal Information include your name, address, and e-mail address.

Contact Us

If you have any questions about this Policy or our privacy practices, please contact us using the information provided below:

The a2 Milk Company
PO Box 20651
Boulder, Colorado 80308
Phone: 1-844-422-6455
Email: hello@a2milk.com

California Privacy Rights

Pursuant to Section 1798.83 of the California Civil Code, if you are a California resident and have an established business relationship with a2MC, you can request a notice disclosing the categories of personal information that a2MC has shared with third parties, for the third parties’ direct marketing purposes, during the preceding calendar year. To request a notice, please submit your request to: hello@a2milk.com or by writing to: The a2 Milk Company, PO Box 20651, Boulder, CO 80308.
View the full Privacy Policy here or contact us with any questions.