Is it time to rethink your milk?

One of the first things we hear from readers is milk just doesn't sit well in their stomachs, so they avoid it all together. But, what if there was a milk that you could consume without annoying discomfort? Regular milk contains a mix of A1 and A1 proteins. Some people simply have trouble digesting the A1 protein in milk, which is why readers tell us a2 Milk® is easier to drink. It only contains only the A2 protein!
If you've given up cows’ milk and started drinking plant-based milks, but are finding they don’t have the same nutrition or lack flavor, we urge you to give dairy one more try. The USDA recommends 3 servings of dairy per day and currently 90% of the US population does not meet that recommendation. When readers add a2 Milk® to their recipes, they tell us they love the flavor and creaminess and don't notice any stomach issues afterward. Not all dairy milks (or cows) are equal! We find special cows that naturally only produce the A2 protein, making the milk easier on digestion. Give it a go!
If your healthcare provider has diagnosed you with a condition that is best managed by avoiding dairy products, then by all means, follow those instructions. But if you have a self-diagnosed dairy sensitivity that pops up when you eat or drink certain things, such as milk, yogurt, or ice cream, we think you might be surprised when you try a2 Milk®. Each week we hear from people on our social media sharing they can finally enjoy cereal and lattes again thanks to our cows and the amazing A2 protein.
These simple pleasures are often dismissed after an uncomfortable reaction to regular milk. But as you rethink your milk consumption, would you be happier and feel less restricted in your dietary choices if you could find a milk that works for you? What's holding you back from trying a new-to-you milk that gives you better protein naturally?
And a2 Milk® is 100% real so it can be enjoyed by the whole family whether they have issues with milk or not.
The a2 Milk difference
Our high quality a2 Milk® comes from cows that produce only the natural A2 protein and no A1. It is easier on digestion and may help some avoid stomach discomfort. Feel the difference.

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* No significant difference has been shown between milk from rBST-treated and non rBST-treated cows
a2 Milk® is not suitable for anyone medically diagnosed with lactose intolerance, galactosaemia or cows’ milk allergy
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HERSHEY’S trademark and trade dress are used under license.