Is it time to rethink your milk?

What you consume matters! As you reflect and refresh your routines in 2021, we think it's worth taking a closer look at how you feel after you drink milk. If you just cringed and thought about the stomach gurgling or upset that usually follows after a bowl of cereal or sipping a milkshake, you're not alone. It's time to rethink your milk. Here are a few questions to ask yourself.

How do you feel after drinking milk?

One of the first things we hear from readers is milk just doesn't sit well in their stomachs, so they avoid it all together. But, what if there was a milk that you could consume without annoying discomfort? Regular milk contains a mix of A1 and A1 proteins. Some people simply have trouble digesting the A1 protein in milk, which is why readers tell us a2 Milk® is easier to drink. It only contains only the A2 protein!

Did you know you may be able to enjoy real dairy products?

If you've given up cows’ milk and started drinking plant-based milks, but are finding they don’t have the same nutrition or lack flavor, we urge you to give dairy one more try. The USDA recommends 3 servings of dairy per day and currently 90% of the US population does not meet that recommendation. When readers add a2 Milk® to their recipes, they tell us they love the flavor and creaminess and don't notice any stomach issues afterward. Not all dairy milks (or cows) are equal! We find special cows that naturally only produce the A2 protein, making the milk easier on digestion. Give it a go!

Do you have a dairy sensitivity or lactose intolerance?

If your healthcare provider has diagnosed you with a condition that is best managed by avoiding dairy products, then by all means, follow those instructions. But if you have a self-diagnosed dairy sensitivity that pops up when you eat or drink certain things, such as milk, yogurt, or ice cream, we think you might be surprised when you try a2 Milk®. Each week we hear from people on our social media sharing they can finally enjoy cereal and lattes again thanks to our cows and the amazing A2 protein.

Do you miss coffee creamer or a glass of chocolate milk?

These simple pleasures are often dismissed after an uncomfortable reaction to regular milk. But as you rethink your milk consumption, would you be happier and feel less restricted in your dietary choices if you could find a milk that works for you? What's holding you back from trying a new-to-you milk that gives you better protein naturally?


And a2 Milk® is 100% real so it can be enjoyed by the whole family whether they have issues with milk or not.


Is it time to Rethink Your Milk? We challenge you to give a2 Milk® a try for yourself so you can discover the enjoyment of better protein and happier digestion. Simply sign up for our e-newsletter here to learn more about the Rethink Your Milk Challenge and have a chance to win a ONE year supply of a2 Milk® and a Peloton® bike + ONE year membership!


The a2 Milk® difference

Our a2 Milk® comes from cows that naturally produce only the natural A2 protein. a2 Milk® is 100% real milk that’s easier on digestion and may help some avoid discomfort.

Rethink Your Milk

Copyright © 2021 The a2 Milk Company Limited

* No significant difference has been shown between milk from rBST-treated and non rBST-treated cows

a2 Milk® is not suitable for anyone medically diagnosed with lactose intolerance, galactosaemia or cows’ milk allergy

“a2 Milk®“, “a2™“, “True a2®“, and “The a2 Milk Company™” are trademarks of The a2 Milk Company Limited